Smartphones have become one of the fundamental needs nowadays, where the number of users has increased each day. This then impacts the increase in the number of production of many kinds of mobile equipment, mobile operating systems, and their applications.
Mobile devices are now the best storefronts to showcase, sell, and market their products. Smartphones also become a medium of communication with consumers, making it intense and can persuade consumers to shop.
The following study from the ComScore shows that in 2014, the number of mobile applications exceeded desktops.
Three years ago, SMEs might have seen only 10 percent of the traffic coming from mobile, but now the increase reaches 70 percent. In the next few years, the transition to mobile software or mobile-friendly sites will increase dramatically.
One way to be able to take advantage of this moment is to have a mobile-friendly website. Is your site mobile friendly?
A mobile-friendly website is a website that is designed to be appropriately displayed on smaller devices or screens — for example, an Android smartphone or iPhone and a medium-sized tablet. Because it makes a mobile-friendly site the best for your business to have a presence in the mobile world, and strengthen the chances of your business success.
While big businesses easily follow the development of mobile sites, the middle-to-lower learning space business is still an obstacle to adopting this business. However, the reality in the field shows that every business that follows the development of mobile has fewer benefits than those who don’t.
Here are some of the most important propositions for a business to have a mobile-friendly website.
Reaching More Than a Few Smartphone Users
Nowadays, gadget users are not less using cellphones, but other devices are like tablets. Smartphones are now no longer only used as communication devices, and their uses can now also be used for business promotion.
We are starting from submitting the latest product information to consumers, interacting directly, to encourage them to negotiate you on social media.
Broader Business Promotion
You can display important information about our business in detail on the website. This makes it easy for site visitors to get information about addresses, telephone numbers, maps of our business places, and more.
This information makes it easier for consumers to contact you by telephone or come directly. Also, we can use different features of mobile equipment like locations to offer them promos when they are in a location adjacent to your place of business.
This will make them interested in visiting our place of business or sharing promo information with their partners. You can also use a QR code for advertising products in print media that can direct more or less different smartphone users who have the potential to become consumers of your business.
Increase Ranking on Google
Google rankings for mobile websites are not much different, for many certain cases sometimes giving up their advantages for mobile-friendly websites.
Because giving the same ranking does not apply uniformly to all sites (websites that have mobile-friendly features will rank better than those that don’t).
Nowadays competition for google rank is harder than earlier years. Many sites start using mobile-friendly themes as their homepage, we got lucky that we managed to have a conversation with one of the biggest gaming site in Indonesia. And yes, Mobile-Friendly theme is one of their main weapon in order to gain a better rank. Ever since they adjust to a mobile-friendly site, their rank is increasing significantly.
This means that your business site will have a greater chance of being shown on the top elements of Google’s search page if it can be of good use on mobile devices, while also being quickly loaded into the browser and looking attractive.
Invest Periodically & Fees for Mobile Websites
By considering all these points, surely your business will get more or less profit if you have a mobile-friendly website. No need to worry when this is most possible to develop a mobile-friendly site.
Generally, web designers already have the skills to create responsive designs, to the extent that a website can perform well and be useful on any equipment.
Therefore it is recommended that you invest time and money to develop a smartphone or mobile-friendly site for your business.